Alexa Chung has been made the new face of Italian sneaker brand, Superga. The campaign will launch in February.
The pairing marks the label’s 100th anniversary and is part of a new initiative to give the brand a stronger UK presence, Drapers reports. The brand is known for its sporty preppy styles and chunky vulcanised rubber soles.
The Vogue cover girl has previously modelled for Pepe Jeans, DKNY and Lacoste.
By: Ella Alexander
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